Website Copy
I write website copy for BeWellNY—a new line of CBD products with an emphasis on wholesale distribution to local pharmacies. This health-first line has a focus on extremely competitive pricing alongside the highest level of approvals and regulation in the market. My copy focuses on quality and price while distinguishing them from other CBD lines that seem to be popping up everywhere today—like at gas stations and video rental stores.
I also write concise and compelling product descriptions for the webstore.
B2B Outreach
I created a product overview sheet and order form for wholesale orders from independent pharmacies. I have drafted and sent out direct outreach communications to independent pharmacies telling the BeWellNY story with an emphasis on quality, cost, and trustworthiness of the brand—leading to BeWellNY being the primary CBD line carried at several WNY pharmacies. I created a simple one-pager telling the story of CBD growth in our area and why BeWellNY is the best choice.
Social Media
I will be working directly with the founders and creative director to develop and launch the social media strategy across all platforms. Watch this space because good things are about to grow here.